I know you’ll say “I know, I get it”, but I really don’t think you get it…
Crafting a killer post title is crucial for any blog post. CRUCIAL.
Here’s 2 rock-solid reasons;
- The post title is what attracts a user in search engine results.
- Most of your traffic will most likely come from search engines.
Simple, right? You don’t need any more reasons than that to see that post titles are a HUGE deal.
Ok, I’ll give you a 3rd reason. This is an even bigger deal.
Google gives better rankings to results that get more click-through.
Don’t believe me?
What better person to explain this to you, than Brian Dean of backlinko.com
You need to see this video.
You need to get the post title right. If you don’t, you’re missing out on lots of traffic.
I’ll share some easy tips with you that you can apply right now.
Use power words
Does this seem familiar? You go to Google and search for something. You skim over the first few results and 2 seconds later, you’ve click a link without even really being aware of it. It’s like you had no control.
What made you click on that link?
It could be that the title had words in the phrase you were searching for. Most likely, the title had power words that drew your attention to it.
Power words trigger emotions. Sometimes you’ll see a power word and it hits you in the face like a brick. It makes you think "That one. That’s the one I want" and you click it without thinking any more.
Some of these may be;
Injecting a power word into a title can make the user click it instantly, if used well.
Those words only apply to certain topics. At times, it may be hard to include them in your title, so don’t force yourself to inject one. Use them where it makes sense.
Use a template
To save some time generating a title, you can use a template.
Don’t worry too much about this, as TwelveSkip have you covered. They made a list of over 100 templates! Go grab them.
Here’s some quick examples;
- The essential guide to <blank>
- 13 mind-blowing examples of <blank> that work
- Why you need to be doing <blank>
- Thought-provoking stories of <blank>
Inject Some Emotions
It’s not surprising that emotions relate to us. We’ve all experienced certain emotions, so when you see them in a post title you can relate to them. Some of these include;
Again, depending on what kind of content you’re posting, some of these may be unrelated. Emotions like these in titles are often associated with click-bait viral posts. It’s not essential, but if you can find ways to use them, do.
Use “you” and “your”By using the words you and your, the reader will feel like that post was written for them.
This also helps you build a sense of friendship and trust with the reader.
protip: You should also use ‘you’ in your post content.
If you have certain keywords you would like to rank for, you should use them in the title. It’s not essential (or easy), but if you can squeeze some of them in there, do it. It should be natural though. It should not be forced.
This will help the search engines see that your page is what you say it’s about. You should make sure that the keywords are also in the body of the post.
What’s better than a good post title? A good post title with figures in it. Instead of “great tips for blogging”, try counting the number of tips you have. You can then use that in the title, like so; “13 great tips for blogging”.
We’re data-driven. Seeing numbers is brain-candy.
Other samples of using data in your titles;
- “How I made $3166 dollars this month”
- “How I increased my conversions by 37%”
Using numbers in this way helps build trust (assuming the figures are correct, of course).
A great way to encourage users to click a link is to create a sense of urgency. For example, “13 great tips for blogging that you need to try RIGHT NOW”.
Tweak, and tweak, and tweak, and tweak and…
Applying all the tips above will give you an epic post title. But you’ll want to tweak it a bit before you publish.
- 13 tips to dramatically improve your blog
- 13 amazing ways you can improve your blog today
- 13 easy things you can do to make sure your blog rocks
- Need ways to improve your blog? Here’s 13 you can do right now
- Increase your blog traffic by using these 13 amazing tips
- Our 13 essential tricks to make your blog awesome
- Make your blog better overnight with these 13 incredible tips
You should look to create as many variations as you can. The more you create, the less ideas you will have left to try.
Why is this good?
Well, after you start running out of ideas, you’ll start to think outside of the box. This is when you’ll create your most original titles. One of those may be your winning title you’re looking for.
Optimize for SEO
According to this page on moz, your title should be around the 50-55 character limit. Anything over 60 characters will get cut-off in the search engines.
There’s not much else that can be done to optimize for SEO.
Just make sure to keep your title length under 60 characters.
Your post title is essential. It should be treated as the most important part of every single one of your posts. It should not be neglected.
Coming up with a good post title is harder than it seems. Within time, it’ll get easier, and you’ll generate better titles.
It’s cliche, but practice makes perfect.
It’s really simple to find ways to make your post titles better. If you apply these tips, you’ll get better click-through rates from search engines, which (if you’ve been paying attention) will increase your ranking in search engines.
Now it’s over to you.
Did I forget to mention something? Do you have any tips you’d like to share? Leave a comment below